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MA Advertising strategy & Planning
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Brand management and Consumer behavior
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Agency Practice and Management
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​Communication Strategy and Creative Development
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Media Strategy and Channels
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Brands I’ve worked with.
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With so much disruption to the traditional models, with complex and fragmented media ecosystem, the exuberance of personalised data, programmatic advertising, and with the whole consumer journey now been disrupted by the looming age of artificial intelligence at every stage, some media channels will definitely remain very powerful to serve consumers with more relevant ads and experiences.
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